Outbreak of COVID-19 placed people on high alert and shifted individual health priorities. According to health management study by Mintel, three out of ten adults are more aware of their mental health needs, and nearly half of adults have greater personal safety standards because of COVID-19. People are seeking their inner and outer balance more than ever as a result of the epidemic pressure.
Outbreak of COVID-19 placed people on high alert and shifted individual health priorities. According to health management study by Mintel, three out of ten adults are more aware of their mental health needs, and nearly half of adults have greater personal safety standards because of COVID-191. People are seeking their inner and outer balance more than ever as a result of the epidemic pressure.
Wellness trend is shaping current body care market
The wellness trend is not only influencing what we eat and how we exercise, but it is also influencing what we put on our skin and our inner health. Mental health and self-care in recent years have been identified as rising trends in beauty and cosmetics. People treat their body skin equally to how they pamper their facial skin. Body serum, masks, firming lotion, and massage cream are made by brands to function similarly to skin care products. In Q1 2022, U.S. prestige skin care sales totaled $1.6 billion, an 11% year-over year gain, per NPD. Notably, top performers included body skin care, which grew at a faster rate than facial skin care, with sales up 26% and 11%, respectively2.
The potential direction for body care market
Wellness beauty is an approach to reaching the balance of mental, emotional and physical health. Skin sensory system with many small and unique receptors handles each kind of very accurate information when touched, to provide the body with a full picture of what is touching the skin, making skin one of our six sense organs. We think the potential direction for body care market is the research of sensation in neurology and psychology, to help us enjoy more specialized and more conscious experience in body care.
Hotflux® provides psychophysical benefit
Body care product with warming sensation, lively packaging color, touches of texture, and dashes of scent will all play a part in raising our spirits and aiding a positive mindset. CORUM’s HotFlux® (INCI name: Vanillyl Butyl Ether) is a mild, long-lasting warming agent that provides psychophysical benefit for multifunctional claims including vanilla aroma to depression relief, exotic warming sensation, slimming, pain relief, massage/spa, and intimacy. It has a low irritation profile when compared to similar acting materials. From body contouring to relieving stress, its application in body care product is multifaceted. With the accelerating micro-circulation in the body part when applied, we convinced HotFlux® will energizing and uplifting your inside and outside with the warm sensation.
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Published on July 29, 2022
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