With our innovation-centric culture, CORUM is not only dedicated to grow our portfolio of specialty and active ingredients for cosmetic, cosmeceutical and therapeutic applications, but we are also committed to share our knowledge with the world.
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With reference to the market research of Information Resources Inc. (IRI), The NPD Group’s beauty market insight and Beauty Pie’s research on combining the total number of Pinterest boards, Instagram hashtags, TikTok hashtag views and the average annual Google search volume in 2022, we have observed that along with “clean beauty” leading the charge, skin care category has taken the reins and further led a shift toward skinification of makeup and skinification of hair.
Outbreak of COVID-19 placed people on high alert and shifted individual health priorities. According to health management study by Mintel, three out of ten adults are more aware of their mental health needs, and nearly half of adults have greater personal safety standards because of COVID-19. People are seeking their inner and outer balance more than ever as a result of the epidemic pressure.
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