CORUM

R&D

Resource Center

With our innovation-centric culture, CORUM is not only dedicated to grow our portfolio of specialty and active ingredients for cosmetic, cosmeceutical and therapeutic applications, but we are also committed to share our knowledge with the world.

Trends

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2025 Beauty and Personal Care Market ...

CORUM's 2025 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

2024 Beauty and Personal Care Market ...

CORUM's 2024 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

SKINIFICATION of Makeup and Hair: The...

With reference to the market research of Information Resources Inc. (IRI), The NPD Group’s beauty market insight and Beauty Pie’s research on combining the total number of Pinterest boards, Instagram hashtags, TikTok hashtag views and the average annual Google search volume in 2022, we have observed that along with “clean beauty” leading the charge, skin care category has taken the reins and further led a shift toward skinification of makeup and skinification of hair.

Cosmetic Knowledge

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Skin Physiology

A close examination of each layer, including composition and function, is important for further understanding of the impact a cosmetic product may have on the skin.

Hair Loss

When the hair follicle's resting phase is extended and the growing phase is shortened, and miniaturization of the hair follicle occurs, this inevitably leads to hair loss.

Whitening Mechanism

Upon exposure to UV radiation, DNA damage triggers cytokines, growth factors and other inflammatory factors to stimulate melanin production.