With reference to the market research of Information Resources Inc. (IRI), The NPD Group’s beauty market insight and Beauty Pie’s research on combining the total number of Pinterest boards, Instagram hashtags, TikTok hashtag views and the average annual Google search volume in 2022, we have observed that along with “clean beauty” leading the charge, skin care category has taken the reins and further led a shift toward skinification of makeup and skinification of hair.
With reference to the market research of Information Resources Inc. (IRI), The NPD Group’s beauty market insight and Beauty Pie’s research on combining the total number of Pinterest boards, Instagram hashtags, TikTok hashtag views and the average annual Google search volume in 2022, we have observed that along with “clean beauty” leading the charge, skin care category has taken the reins and further led a shift toward skinification of makeup and skinification of hair. Among 2022 for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) according to IRI, mass market eye cosmetics sales rose 11.5%, facial cosmetics sales increased 12% and lip cosmetics sales soared 25.7%. In addition, the prestige makeup revenue also jumped 24%, with a faster growing speed than both skincare and fragrance, according to The NPD Group.
Among all the media influencers, TikTok trends are now in favor, which offers opportunity for beauty makers in both mass and prestige to innovate with new products. The recovery and creativity of the makeup category is leading sales gains, and the focus is more on getting healthy skin condition using hero skincare ingredients in makeup products. The same approach to hair care is booming with a major focus on scalp care, to treat your hair with the same care as your face, with formulas that use high quality skincare-grade ingredients.
Speaking of the format of beauty products, easy-to-use stick formats are increasingly favorable, according to Spate. On average, an increase of 48.3% on internet searches for blush stick in the US has been observed since last year. In addition to the blush stick, consumers are searching for face bronzer stick with 38.6% YoY growth, contour sticks with 39.4% YoY growth and highlighter sticks with 20.9% YoY growth, noted Spate. Other related searches in formats include terms like cream, oil, powder, and so on, revealing that beauty shoppers want a variety of formats and finishes.
Herewith we consolidate the top 10 biggest up and coming trends for 2023 and recommend our active ingredients to incorporate with these trends. The percentage marked behind is the total search volume on internet in 2022 calculated by Beauty Pie. Welcome to contact us for more product information and related formulation.
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Top 10 Beauty Trends of 2023 |
Corum Product Highlights |
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1.Peptide Lip Treatment 442% |
C-PepTM / C-PepTM CC series: A range of potent anti-aging palmitoyl peptides from dipeptide, tripeptide, tetrapeptide, pentapeptide and hexapeptide, available in both water-soluble & the unique exclusive oil-dispersible systems. *C-PepTM ISO16128 (NOI) =99% * C-PepTM CC ISO16128 (NOI) =89% |
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2.Lip Sunscreen 72% |
Et-VC® and IP-VCTM are both recommended to add in sunscreen formulations to strengthen skin protection against photoaging. In addition, Corum 5014 is also recommended for it is a plant-derived and excellent solubilizer for UV filter, acting as a replacement for C12-15 alkyl benzoate, to protect and condition skin with a breathable feel. *Et-VC® ISO16128 (NOI) =100% |
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3.Peptide Moisturizer 28%
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A range of C-PepTM formulas consists of Color Crush 2-Phase Velvet Serum, Intense Repair Cream, Restorative & Moisturizing Cream, Flawless Lift Primer Purple, Age-defying Primer Stick, Flawless Eye Gel, Mattifying Powder, Velvet Temptation Non-Halo Lip Tint Red, Envy Lip Plumper, Night Moisture Lip Treatment, Lively Coral Lipstick, Sheer Lipstick, Velvet Liquid Lipstick. Easy-to-use stick formats are increasingly popular, according to Spate. *C-PepTM ISO16128 (NOI) =99% * C-PepTM CC ISO16128 (NOI) =89% |
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4.Skin Barrier 27%
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Epi-OnTM is an exclusive and patented active ingredient, which can accelerate skin recovery and strengthen skin barrier through Epigenetic pathway, especially suitable for weakened and compromised skin. *Epi-OnTM ISO16128 (NOI) >60% |
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5.Skin Cycling 26%
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Deep hydration is the key to focus on during the skin cycling routine, especially for sensitive skin. Corum Et-VC® has an unique and patented efficacy in boosting hyaluronic acid from within, imparting an excellent moisturizing effect to skin and keeping our tissues lubricated. We all know the skin cycling is a flexible framework that will change with hormone fluctuations and also depend on the seasons as well as your skin type over time, varying from person to person. However, no matter how the inner and outer factors change, hydration is always one of the key parts in creating your skin cycling. *Et-VC® ISO16128 (NOI) =100% |
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6.Doe Eye Makeup 122%
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Corum 5015, 5041, 5047 are our highly recommended emollients for makeup products because of their excellent wetting and pigment dispersing abilities, as well as the non-occlusive and non-comedogenic properties. |
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7.Refillable Skin Care 42% ; Refillable Lipstick 29%
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8.Optimization of All-in-one Formulations to Ensure Effective Skincare Treatments Across Applications
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Aligning with the convenience of fast and low-maintenance techniques, Color Crush 2-Phase Velvet Serum is our recommended all-in-one formula, which is a versatile serum acting as a solution to oily-combination and blemished acne-prone skin, with giving skin rejuvenation, firmness and glowing from within. Multi-purpose products resonate with customers not only because of the minimalism trend but also out of some help to minimize our carbon footprint. Optimization of all-in-one formulation will concentrate on new and smarter beauty hacks that deliver better results with less effort and money, like liquid blush or cream blush can also be used on the lips and eyes. |
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9.Scalp Care Booms: Clean scalp 55% ; Scalp Massage Technique 55% ; Scalp Treatment for Dry Scalp 70% ; Natural Hair Mask for Growth 80%
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HotFlux® Warming Hair Mask and Azeclair®/ Azeclair® P Fresh and Cooling Scalp Mist are two recommend formulas for scalp care. Azeclair®/ Azeclair® P helps control oil secretion and sebum normalization. * Azeclair® ISO16128 (NOI) >80% * Azeclair® P ISO16128 (NOI) >50% |
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10.Men’s Grooming and Gender-specific Products
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The demand for gender-specific products such as shampoos, conditioners, shaving creams, and face masks and peels/exfoliators by men is growing, especially for products performing numerous functions along with their traditional ones, such as shaving creams that have moisturizing effect, and moisturizers with sun protection. This is likely to escalate the growth of men’s personal care products. Besides, the rising disregard for gender binaries among Generation Z consumers is also one of the major growth opportunities offered by the market. Men are now more than willing to indulge in personal grooming as a part of self-care. We’ve also observed more and more brands using male model looks for unisex product promotion. Corum Azelaic Acid is 100% plant-derived and palm-free, highly suitable for skin care on anti-acne, oil control and brightness. In addition, the Corum formulas such as Azelaic Acid 15% Transparent Gel, Epi-OnTM Scalp Serum, Epi-OnTM Derm0-balancing Lotion, Epi-OnTM Soothing Jelly Mask, Azeclair®/Azeclair® P Sebum Control Cooling Essence are also recommended for multifunctional men’s personal grooming. *Azelaic Acid ISO16128 (NOI) =100%
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