CORUM

R&D

Trends

Sun Care Part II - Beyond UV Protection: Fighting Oxy-Aging from the Inside Out

Sun care doesn't stop when the sun goes down. Discover how CORUM's advanced Vitamin C technologies provide a two-dimensional strategy to help control oxy-ageing beyond UV protection.

Beyond Anti-Ageing: Redefining Skin Resilience with CORUM’s L.O.N.G.E.V.I.T.Y. Strategy

Discover how the Hallmarks of Ageing are reshaping skincare and explore CORUM’s L.O.N.G.E.V.I.T.Y. Strategy for supporting healthier, more resilient skin over time.

2026 K-Beauty Trend Report — From Skincare Philosophy to Ingredients, Showcasing Innovation and Global Influence

CORUM's 2026 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

Sun Care Part I - Everyday Sun Defense Beyond Sunscreen

Traditional thinking links sun care only with SPF or PA rating. However, true sun protection goes beyond UV filtering alone. Sun Care ≠ Sunscreen; Sun Care = Comprehensive protection against photodamage.

Refine Pores from the Root — A Skin-Balancing Solution for Glass-Like Clarity and Poreless Radiance

A science-driven pore care solution that restores oil–water balance and reduces oxidative stress at the source. Azeclair®/Azeclair® P and Et-VC® visibly refine pores and reveal smooth, glass-like clarity.

Next-Generation Skin Repair Module: From PDRN × Exosome to Peptides × Epi-On® × Azeclair® P Precision Regeneration and Homeostasis Strategy

2025 Beauty and Personal Care Market Trend

CORUM's 2025 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

2024 Beauty and Personal Care Market Trend

CORUM's 2024 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

SKINIFICATION of Makeup and Hair: The Top 10 Skin Care & Beauty Trends of 2023

With reference to the market research of Information Resources Inc. (IRI), The NPD Group’s beauty market insight and Beauty Pie’s research on combining the total number of Pinterest boards, Instagram hashtags, TikTok hashtag views and the average annual Google search volume in 2022, we have observed that along with “clean beauty” leading the charge, skin care category has taken the reins and further led a shift toward skinification of makeup and skinification of hair.

Page 1 of 3