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R&D
Trends

“Smart” evolution in Skin Care – Epigenetics

As COVID-19 has accelerated customers entering digitalization era, people’s knowledge in skin health is climbing, when coupled with their rising interest in beauty, it creates better opportunities for the growth of epigenetic cosmetics.

2022 Beauty and Personal Care Market Trend Synopsis

Corum’s 2022 trends report consolidated the expert opinions in beauty magazines and market research and referred to the analyses of the amount of consumer discussion in beauty to predict what will continue to trend in 2022.

Et-VC™ is Gaining Momentum as “Wellness Beauty” Trend Continues to Grow

As health and wellness trends continue to grow, the beauty industry is taking note. According to Segmenta, a Latin American marketing intelligence and research company, “wellness beauty” is a high growing trend in Brazil.

Ready for Some “Pep” Talks? Meet The Hottest Rising Peptides in Skincare!

Peptides always keep a place in the anti-aging research and are increasingly used as active ingredients in skincare products. Between 2011 and 2018, the percentage of anti-aging cosmetic products containing peptides was raised from 23.5% to 25.2%, according to a recent study from Portugal.

Dandruff: Problem That Haunts Half of World

CORUM’s New Clinical Data for Epi-On™ Showcases Significant Results to Reduce Scalp Flaking in Just 7 Days!

A Trending Topic in The Pandemic - Masking

The coronavirus outbreak has made us lock ourselves up in our homes and placed on hold many beauty treatments, including our visits to salons. Without regular trims, hair can become overly dry and frizzy. As masking is one of the easiest things we can do at home to make our hair look healthier, people started to incorporate a once-a-week hair treatment into their hair care routine.

Skin Barrier Repair Is Now More Important Than Ever

Nowadays, it has been almost impossible to scroll through social media without seeing an influencer (KOL) talking about the importance of strengthening skin barrier. Skincare experts and enthusiasts have pivoted their focus from instant-gratification products such as acids and scrubs to the less sexy stratum corneum in view of a holistic skin health.

Take The Right Decisions In Sunscreen

The demand for sunscreen product features from consumers are uplifting. In addition to SPF  (UVB sun protection factor) and protection grade of UVA rays such as PA from Japan, PPD using European standards, American standard broad-spectrum, cosumers also desire suncare products giving refreshing skin touch, possessing multi-protection against blue light, pollutants, and imparting skin care functionalities.

2021 Market Trend Synopsis

CORUM would like to share with you the identified 4 trend drivers of beauty and personal care for 2021 based on our observations on current market shifts.

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