As health and wellness trends continue to grow, the beauty industry is taking note. According to Segmenta, a Latin American marketing intelligence and research company, “wellness beauty” is a high growing trend in Brazil.
As health and wellness trends continue to grow, the beauty industry is taking note. According to Segmenta, a Latin American marketing intelligence and research company, “wellness beauty” is a high growing trend in Brazil. Anti-aging accounts for a significant share of sales in this category. Not just in Brazil, we see more and more brands are embracing the approach to holistic skin health and science-backed wellness, as the trend continues to gain traction.
Vitamins are definitely the ingredients in the spotlight. In fact, the use of vitamins as part of beauty regimes has been a long-term trend. During the global pandemic, the emergence of natural push for healthy lifestyles and a boost in wellness saw interest in vitamin C for cosmetic use. Google has seen a 300% increase in search traffic for vitamin C over the past five years.
Skin wellness can also be achieved with science-backed innovation and minimal maintenance. This is where multi-functionality comes in. Current consumer trends are aligned with the growing awareness of multi-functional ingredients. This is perhaps why vitamin C has become so popular. The on-going trend “skinimalism” arose because people now demand ingredients with multiple efficacies and pursue the lifestyle of minimalism.
As a potent and stable vitamin C derivative, 3-O-Ethyl Ascorbic Acid is widely used in skincare formulations[1]. With an ethyl group bound to the third carbon position, it is one of the most stable known forms of vitamin C. It exhibits a strong inhibition effect on melanogenesis, reduces dark spots and age spots, fights photoaging by downregulating inflammatory cytokines, promotes collagen synthesis, imparts DNA protection and reverses ROS production to achieve free radical scavenging purpose, while working as one stop solution with high effectiveness to skin hydration and all-round protection against the harmful blue light and environmental pollution. As it is soluble in water, 3-O-Ethyl Ascorbic Acid is easily incorporated into a wide range of cosmetic formulations.
Ingredient Focus
CORUM’s Et-VC™ (INCI: 3-O-Ethyl Ascorbic Acid) is a stable, potent multi-functional vitamin C derivative with proven efficacy in boosting hyaluronic acid production, which is also CORUM’s patented finding.
References:
[1] https://www.mdpi.com/2218-0532/88/2/19
Published on October 29, 2021
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