Corum’s 2022 trends report consolidated the expert opinions in beauty magazines and market research and referred to the analyses of the amount of consumer discussion in beauty to predict what will continue to trend in 2022.
Corum’s 2022 trends report consolidated the expert opinions in beauty magazines and market research and referred to the analyses of the amount of consumer discussion in beauty to predict what will continue to trend in 2022. Although personal hygiene is still forefront in beauty, many sustainable practices and innovations within clean beauty have grown in pace with people getting used to the new normal in post-pandemic. We’ve concluded 5 topics in trend to share with you.
Maskne, specifically the acne caused by long-term mask-wearing, was the biggest skin concern during the COVID-19 pandemic and conversations around it have doubled since then. The use of Corum Azelaic Acid and AzeclairTM are increasing significantly to combat maskne and skin inflammation. The demands for soothing compromised skin and accelerating skin recovery are arising followed, leading Epi-OnTM a rising hero ingredient especially on global indie brands.
Holistic skin rejuvenation is a trending discussion on social media that Corum predicts to maintain popularity in 2022. On the media, CosmeticsandToiletries.com, compromised skin and related care ingredients have topped the trending key search terms throughout 2021 as well, with searching range from ingredients for milder cleansers to skin detox, anti-inflammatory and repairing ingredients.
In addition, the analyst Larissa Jensen of a market research company, NPD group reported that the sales of natural skincare has been eclipsed by clinical skincare for the first time in 2021, demonstrating that customers demand clean, safe and clinically proven efficacy in dermacosmetics.
We’ve observed sustainability within packaging and clean formulations are continuing to trend, with a focus on packaging that looks good and can be recyclable as well as be replenished/refillable responsibly. Airless packaging is also one of the hot topics for it protects active ingredients and advanced formulas that contain fewer preservatives, extends shelf life, prevents contamination, and has eco-friendly features, aligning with clean beauty trend. We all agree that reducing our environmental impact is a top priority, so that’s why there are more and more skincare brands taking actions to examine the sustainability in the product lifecycle from the approach of sourcing raw materials to the manufacturing process then to the disposal of used products. Beauty consumers today are interested in buying products that they know are good for them and the planet.
Cosmetic companies are working harder to enlarge their product lines catering to a wide range of therapies and skincare solutions for all generations. Among all the skincare concerns, aging is the prevailing major issue at every age. According to the stats given by Skai, a consumer data analysis company, since the beginning of 2021, consumer discussions on aging skin issues have increased: wrinkles and sagging (up 136%), fine lines (up 185%) and general aging (up 125%), and these are all predicted to continue to trend upwards in 2022. Especially for the Generation X (aged 45 and up), we are seeing more beauty brands now speaking directly to them to target hormonally driven changes and the related skin aging. Menopausal skincare products are the rising star on the market specifically designed to help the skin stay strong and supple, as well as to help repair a depleted skin barrier. It is reported the average age to be menopausal is 51, but the years before menopause are when a noticeable difference in skin’s appearance begins.
Consumers are increasingly concerned about and focused on their age-specific skin condition as well as their personal feeling and wellbeing, not only for women but also in male beauty as well. Years of free radical damage is a common worry to mature skin. Therefore, we've seen more consumers favoring lasers and some more advanced technologies and avant-garde science that restores skin youth, while still really enjoying the steps of a skincare routine.
We all know how disjointing the world has been under the Covid-19 impact, so sometimes we may become emotional or anxious about our aging process because we’re all in the same situation where the skin is gradually losing tightness and plumpness day by day. Because of that, mental health and self-care in recent years have been identified as rising trends in beauty and cosmetics. Emotional beauty/wellness beauty is about an approach to achieve a harmony between our mind, body, and soul and to find peace, calm, serenity and felicity. Hence, feel-good factors are the key to marketing to establish brand connection with consumers. How one feels can have an influence over his/her decision-making process. Beauty brands are learning to research emotions with innovation and science-back evidence to feature emotionally uplifting while relieving stress, aiding sleep, regenerating skin, and boosting energy.
The beauty industry is advocating green chemistry from a circular mindset of eco-friendly innovation. Green chemistry is the design of chemical products and processes that reduce or eliminate the use or generation of hazardous substances. Green chemistry applies across the life cycle of a chemical product, including its design, manufacture, use, and ultimate disposal. Therefore, green chemistry is also known as sustainable chemistry.
From ingredient manufacturers to OEM/ODM and beauty brands, all the players are working hard to make circular beauty a mainstream reality. We've already observed solid shampoos, solid fragrances, solid skincare bars, and solid eyebrow soaps to remove water to reduce energy consumption. We at Corum are also working on product improvement to practice eco-friendly innovation, such as Corum AzeclairTM P, which is ameliorated from AzeclairTM to conserve water and become lightweight to reduce carbon footprint in the formula production and transportation. Delivering multi-functional ingredients with good end of life- materials that broke down into environmentally benign substances is another way that Corum is working on to help with green beauty.
Published on January 28, 2022