◦ Living Lightly: Minimalism and Sustainability

Minimalist products offer a visual and mental break from complexity in 2024. The traditional consumer behavior of pursuing more and constantly upgrading has resulted not only in excessive accumulation but also in unnecessary waste of time and energy. In an ever-changing world filled with information and choices, especially with the rise of social media and digital platforms, minimalism frees people from over-consumption, guiding them to a more sustainable and fulfilling future.

Corum Azeclair® is the easy choice for simple skincare on all skin types. With its combination of circular hydration and sebum control, it effortlessly maintains the ideal water-oil balance. This simple yet effective product prevents wrinkles and acne while building a strong skin barrier against irritants and pollutants. Additionally, Azeclair® contributes to a brighter skin tone and radiance from within the skin, providing a holistic beauty solution in one single product.

The emphasis on quality over quantity aligns with sustainable practices, valuing mindful consumption which reduces waste. In fact, sustainability has become increasingly critical for consumers in recent years in the meanwhile. Skincare products that are eco-friendly, such as being vegan, cruelty-free, or low-carbon, experiencing significant growth compared to those solely emphasizing clean ingredients.

Corum Azeclair® P, a greener version of Azeclair® was launched to echo environmental protection activities. Produced in a high-purity powder form, it sheds 70% of its weight through water conservation, diminishing the carbon footprint in both production and transportation and ensuring easier preservation. Furthermore, most of Corum’s products are vegan compliant, and none of Corum’s products undergo animal testing for any purposes. Beyond enhancing your beauty, these products reflect a commitment to environmental responsibility.

－CORUM FORMULATION－

♢ 3% Azeclair®P- Skin Balancing Serum

♢ Azeclair® Fresh and Cooling Scalp Mist

◦ Nourishing Beauty: Oils for Skincare

The global face oils market has experienced significant growth, driven by an increasing demand for natural skincare products. These oils can easily and deeply penetrate the skin due to their composition's similarity to the natural oils produced by the skin, preventing water from escaping and providing lasting moisture and nourishment. The abundant essential fatty acids further strengthen the skin barrier and create a protective barrier against pollutants.

Facial oils also aid in reducing the signs of premature aging. By providing deep hydration and essential nutrients, they reduce the appearance of fine lines and wrinkles, leaving the skin with a smoother texture and better elasticity.

Active ingredients are often added to fulfill specific functions. Corum Oil-based Peptides— C-Pep™ Nutecyl CC, C-Pep™ Tricoll CC, C-Pep™ Defensyl CC, and C-Pep™ Elastyl CC— provide a selection of functions, including stimulating collagen synthesis, promoting fibroblast proliferation, and improving the overall elasticity of the skin.

Corum IP-VC™, an oil-soluble vitamin C derivative, not only effectively shields against sunlight damage but also provides a notable whitening effect. Moreover, its contribution to antioxidant properties and collagen synthesis makes it particularly suitable for being added to face oil, helping to reduce wrinkles and retain moisture.

－CORUM FORMULATION－

♢ 10% IP-VC™- Collagen Boost Oil

♢ 3% Corum Oil Peptides - Flawless Lift Primer Purple

◦ Reclaiming Balance: Solution to Over-processed Skin

Overusing active ingredients, such as acids, can result in redness, irritation, and a damaged skin barrier. Having gone through all kinds of skincare products, in 2024, people are now opting for essential skincare and get rid of those cumbersome skincare regimes.

Risen on TikTok, Skin Cycling is a skincare method created by a Board-certified dermatologist aiming at improving the efficacy of active ingredients and minimize irritation in a repetitive 4-day skincare routine. It provides the skin with breaks to recover and reinforce the skin barrier, which indeed solves problem from the root.

The first night involves exfoliation, the second night is for the application of retinol, and the third and fourth nights focus on recovery, with only moisturizers applied. During these two days, we highly recommend incorporating Corum’s patented product, Epi-On®, to amplify the recovery effects.

Epi-On® accelerates skin healing through the epigenetic pathway, inhibiting inflammation and enhancing the secretion of growth factors without causing irritation to the skin, making it an ideal option for Skin Cycling. Proven to reduce facial redness after treatments, it presents a gentle and effective revitalization solution, especially for damaged skin.

－CORUM FORMULATION－

♢  2% Epi-On- Epigenetics Dermo-balancing Lotion

Feel free to contact Corum to catch up with all the new trends in 2024 and discover how these innovative products can revolutionize your skincare routine!