Hi everyone, in this issue of Corum e-News, we’d like to talk about how the pursuit of sustainability is reflected in “Skinimalism”, especially in nowadays the midst of a wave of sustainability management.
Consumer trend: value ethical practices in the products and services we buy
Research suggests consumers are adopting a raft of different measures to shop and live more sustainably. The observed lifestyle changes include cutting down on single-use plastics, shopping for brands with environmentally sustainable values, reducing overall spend on new items, cutting back on consumption of meat and animal-based products, etc. These happenings are connected with concerns about climate change, economic recession and ethical practices. When it comes to the beauty skin care routine, Skinimalism is embraced and getting popular, as it is to save our time and money by simplifying our skin care but giving a greater result, helping us achieve healthy, glowing skin with only the necessary number of products.
Along with the popularity of the simplified skincare routine, Corum is pleased to present three newly launched skin care prototypes, for which are truly powerful and necessary to nourish our skin, to glow from within.
1. Color Crush 2-Phase Velvet Serum
A versatile 2-phase serum contains Corum newly advanced esterified vitamin C derivative ---IP-VC™ (Tetrahexyldecyl Ascorbate), Azelaic Acid and two oil soluble peptides---C-Pep™ Tricoll CC (Palmitoyl Tripeptide-1) and C-Pep™ Elastyl CC (Palmitoyl Hexapeptide-12).
[ Benefits ]
[ Product Concepts ]
All-in-one serum in the right way to cocktail the essential, necessary and adequate skincare ingredients, to tackle multiple skin issues, enjoying the maximum benefits in a minimalist approach. The 2-phase formulation is in oil base, giving quick penetration, instant radiance and silky velvet texture. The serum revitalizes skin functions and provides skin a plumping effect by fusing the powers of efficacy from multiple active ingredients in one step. This all-in-one serum is an absolute reviving powerhouse, that can directly replenish the lipid layer, sealing in the hydration and all the active ingredients within it. On the other hand, you may also create customized serum with diverse color according to your needs, or distinguishing over functions, to raise playful vibes into the skincare regimen.
2. 10% IP-VC Collagen Boost Facial Oil
This luxurious, lightweight facial oil contains IP-VCTM, sunflower oil, and macadamia oil for maximum potency, and it will nourish and hydrate our skin. Highly concentrated with 10% IP-VCTM, an advanced oil-soluble vitamin C derivative with excellent brightening, antioxidant, and collagen-boosting properties that aid in the prevention of fine lines and wrinkles.
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IP-VC™ (Ascorbyl Tetraisopalmitate) in this facial oil is the hero ingredient with 10% existence. This chock-full strategic active ingredient has superior dermal absorption and works in harmony to brighten, anti-aging, illuminate, hydrate and plump the skin perfectly. As a powerful skin care product in Skinimalism, the idea of this product behind minimalism is to use the least number of ingredients but having sufficient and efficacious concentration to nourish and support skin healthy.
3. 15% Azelaic Acid Oil-Free Compact Powder
Here we present a light, handy compact powder formula containing 15% Azelaic Acid, which is well known as a powerful anti-acne agent that provides antibacterial, comedolytic (preventing acne), oil control and brightening effects, making it an ideal makeup foundation for oily or acne-prone skin.
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[ Product Concepts ]
With the concept of Skinimalism, this compact powder focuses on one truly efficacious active ingredient in favor of a more minimalist approach in makeup foundation. It minimizes the appearance of acne or other imperfections while giving the skin a smooth, velvety matte finish.
High concentration of Azelaic Acid in this formula is proved to well mix with inorganic powders while imparting silky smooth texture, as Corum Azelaic Acid is famous with its ultra-fine particle distribution (Dv90 <7 µm) and is 100% plant-derived with COSMOS certified, committing to a more sustainable beauty routine.
For more information, please contact our local sales representative.
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