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R&D
Trends

2026 K-Beauty Trend Report — From Skincare Philosophy to Ingredients, Showcasing Innovation and Global Influence

CORUM's 2026 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

Sun Care Part I - Everyday Sun Defense Beyond Sunscreen

Traditional thinking links sun care only with SPF or PA rating. However, true sun protection goes beyond UV filtering alone. Sun Care ≠ Sunscreen; Sun Care = Comprehensive protection against photodamage.

Refine Pores from the Root — A Skin-Balancing Solution for Glass-Like Clarity and Poreless Radiance

A science-driven pore care solution that restores oil–water balance and reduces oxidative stress at the source. Azeclair®/Azeclair® P and Et-VC® visibly refine pores and reveal smooth, glass-like clarity.

Next-Generation Skin Repair Module: From PDRN × Exosome to Peptides × Epi-On® × Azeclair® P Precision Regeneration and Homeostasis Strategy

Next-Generation Skin Repair Module: From PDRN × Exosome to Peptides × Epi-On® × Azeclair® P Precision Regeneration and Homeostasis Strategy

2025 Beauty and Personal Care Market Trend

CORUM's 2025 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

2024 Beauty and Personal Care Market Trend

CORUM's 2024 Beauty Trend Report combines expert insights, market research, and consumer discussions, offering a comprehensive outlook on the beauty and personal care market.

SKINIFICATION of Makeup and Hair: The Top 10 Skin Care & Beauty Trends of 2023

With reference to the market research of Information Resources Inc. (IRI), The NPD Group’s beauty market insight and Beauty Pie’s research on combining the total number of Pinterest boards, Instagram hashtags, TikTok hashtag views and the average annual Google search volume in 2022, we have observed that along with “clean beauty” leading the charge, skin care category has taken the reins and further led a shift toward skinification of makeup and skinification of hair.

Body Care Trend Is Booming In 2022

Outbreak of COVID-19 placed people on high alert and shifted individual health priorities. According to health management study by Mintel, three out of ten adults are more aware of their mental health needs, and nearly half of adults have greater personal safety standards because of COVID-19. People are seeking their inner and outer balance more than ever as a result of the epidemic pressure.

Face Mist is Now All the Rage!

Summer is just around the corner, the refreshing and easy-to-carry face mist has become a must-have beauty product to keep in your bag.There are lots of spray typed skin care products featured in the recent Korean TV drama. The applications range from face to body, with various functions such as moisturizing, sun protection, cleaning and sanitizing, and makeup setting.

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